Lead Generation SEO
Organic pipeline, not organic vanity metrics
If you sell services, run a consultancy, or need enquiries rather than product sales, SEO should be pointed at high-intent keywords and landing pages wired into your CRM. We run lead-gen SEO programmes where the north star is pipeline value, not keyword count.
- High-intent keyword targeting tied to commercial outcomes
- Landing pages and CRM tracking so you see actual pipeline
- Honest timelines — meaningful results in 3-6 months
Book a free consultation
What We Run
High-Intent Keyword Targeting
We ignore the seductive high-volume head terms and focus on the long-tail queries that actually convert — 'PCP finance calculator', 'used car dealer Manchester', 'HR consultancy for care homes'. Smaller volume, much higher intent.
Landing Page Creation
Purpose-built landing pages for priority keywords, with copy, structure and forms optimised for conversion rather than generic SEO templates.
Local SEO
Google Business Profile, location pages, local citations and review strategy. For service businesses, local SEO is usually the fastest ROI on the whole programme.
CRM Integration
Form submissions, phone calls and live chat interactions tracked end-to-end into your CRM — HubSpot, Pipedrive, Salesforce, whatever you run. We care which keyword produced the closed-won, not just the form fill.
Content for Earlier-Stage Buyers
Top-of-funnel content that brings buyers in before they're actively shopping, then nurtures them via email and retargeting until they're ready.
Technical & Authority
The fundamentals — Core Web Vitals, crawlability, schema, backlinks — all tuned for a lead-gen site rather than an e-commerce catalogue.
How We Work
Commercial Audit
We start with your services, margins and average deal size, then work back to which keywords and pages are actually worth targeting.
Tracking Setup
Before we build anything, we make sure your tracking is correct. If you can't see keyword-to-pipeline attribution, the whole programme is theatre.
Landing Page Build
We build or optimise priority landing pages first — usually 5-10 pages that represent 80% of the commercial opportunity.
Scale & Report
Once the foundations are in, we scale content, links and local presence. Monthly reports tied to leads and pipeline, not just rankings.
Why It Works
High Intent = High Conversion
A keyword like 'commercial solar panel installer Cheshire' might only get 50 searches a month, but the people searching are ready to book.
Compound Over Time
Unlike PPC, organic leads keep arriving after you stop paying. Most lead-gen SEO engagements pay for themselves within 6-12 months.
Channel Diversification
Businesses that rely on Google Ads alone are one policy change away from disaster. SEO is resilience as well as growth.
Ready to grow?
Book a free discovery call and let’s discuss how we can scale your business.