E-commerce SEO
Organic revenue from product and category pages
We run SEO programmes for Shopify, WooCommerce, Magento and BigCommerce stores that are tired of getting outranked by sites with half their product range. Technical fixes, proper category content, buyer-intent blog posts and link building — all tied to actual revenue, not impressions.
- Product and category page optimisation at scale
- Technical SEO for large catalogues and faceted navigation
- Reporting tied to revenue in Shopify / Woo / GA4
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Where We Focus
Most ecommerce sites lose SEO revenue in the same places. We prioritise the fixes that move the commercial needle first — category pages, site speed, internal linking and buyer-intent content — before anyone touches a single product description.
Category Page Content
Category pages are the highest-value SEO real estate on most e-commerce sites. We rewrite them with real intro content, proper heading structure, schema markup and internal linking — not a 30-word blurb and a product grid.
Product Page Optimisation
Unique, keyword-informed product copy. Structured data (Product, Offer, AggregateRating) applied properly. Duplicate-content handling for variants and size options.
Technical at Scale
Crawl budget, faceted navigation, canonicalisation, pagination, out-of-stock handling and international hreflang. The boring stuff that matters on big catalogues.
Buyer-Intent Content
Blog posts and buying guides that capture shoppers before they're ready to buy. Feeds the remarketing funnel and reduces reliance on paid search.
Link Building for Ecom
Digital PR campaigns and HARO outreach built around your product range, not generic agency case studies.
CRO Tie-in
We look at conversion rate too — because 10% more conversions on existing traffic is usually cheaper than 10% more traffic.
How We Work
Technical & Content Audit
Full audit of your site architecture, technical health, content, backlinks and competitor gap. You get a prioritised action plan.
Quick Wins First
We ship the fixes that move the needle fastest — technical problems, category page rewrites, internal linking. Revenue lift in the first 90 days is the goal.
Content & Authority
Ongoing content production on buyer-intent topics, plus link building to your top commercial pages.
Revenue Reporting
Monthly reports tied to organic revenue in Shopify / Woo / GA4, not just sessions and impressions.
Why Ecom SEO Pays Back
Compounding Growth
Unlike paid ads, organic traffic keeps coming after you stop paying. An SEO investment pays back for years if you maintain it.
Lower CAC
Organic customers cost almost nothing to acquire after the initial investment. That's margin you can reinvest anywhere.
Buyer-Intent Capture
We target commercial and comparison intent queries — people ready to buy, not just browsing.
Ready to grow?
Book a free discovery call and let’s discuss how we can scale your business.