Link building plays a pivotal role in search engine optimisation (SEO) and overall digital marketing success. Search engines like Google use backlinks as a key factor in determining a website’s authority, relevance, and ranking potential. By acquiring high-quality, relevant backlinks from reputable websites, you can:
Understanding the importance of link building is crucial for any business looking to succeed in the competitive online landscape. A strong backlink profile not only improves your search engine visibility but also builds trust with your audience and potential customers.
At Seven Marketing, we offer a wide range of link building services designed to meet your specific SEO goals and business objectives:
Guest posting allows you to tap into established audiences, showcase your expertise, and build relationships with key players in your industry. We ensure that each guest post is tailored to the host site’s guidelines and audience expectations, maximising the impact of your backlinks.
We identify unlinked brand mentions across the web and reach out to website owners to convert these mentions into valuable backlinks. This strategy helps you capitalise on existing brand awareness and secure easy wins for your link building campaign.
Our team analyses your competitors’ backlink profiles to identify high-quality link opportunities. We then develop strategies to acquire similar or better links, helping you outperform your competition in search rankings.
Guest posting allows you to tap into established audiences, showcase your expertise, and build relationships with key players in your industry. We ensure that each guest post is tailored to the host site’s guidelines and audience expectations, maximising the impact of your backlinks.
We identify unlinked brand mentions across the web and reach out to website owners to convert these mentions into valuable backlinks. This strategy helps you capitalise on existing brand awareness and secure easy wins for your link building campaign.
Our team analyses your competitors’ backlink profiles to identify high-quality link opportunities. We then develop strategies to acquire similar or better links, helping you outperform your competition in search rankings.
We begin by conducting a thorough audit of your website’s current backlink profile and SEO performance. Using tools like Ahrefs, Majestic, and Moz, we analyse your Domain Authority, Domain Rating, and the quality and relevance of your existing backlinks. We also perform a competitive analysis to benchmark your website against industry rivals and identify link building opportunities.
Key metrics we examine include:
Based on the insights gained from the website audit and competitor analysis, our team develops a customised link building strategy aligned with your SEO goals and target audience. We conduct extensive keyword research using advanced tools to identify relevant, high-traffic keywords that will drive qualified leads to your website.
Our strategy development process includes:
A well-defined strategy ensures that all link building efforts are focused on achieving your specific business goals and maximising ROI.
High-quality, engaging content is the foundation of successful link building. Our content creation team crafts compelling blog posts, infographics, and other linkable assets that provide value to your target audience and naturally attract backlinks. We optimise your content for relevant keywords, ensuring that it ranks well in search results and drives organic traffic.
Our content creation process involves:
Our link building experts employ manual outreach techniques to identify link building opportunities on relevant, high-authority websites. We prospect for guest post placements, broken link replacement, resource link building, and other tactics to acquire valuable backlinks. Our personalised approach to outreach ensures high response rates and successful link placements.
Key outreach strategies include:
Once we secure link building opportunities, our team works diligently to acquire high-quality backlinks from reputable websites. We monitor your backlink profile using tools like Google Search Console and Ahrefs to ensure that your links remain active and continue to drive referral traffic and SEO value.
Our link acquisition process includes:
We provide regular, detailed reports on your link building progress, including the number and quality of links acquired, improvements in search engine rankings, and increases in organic traffic. Our team continuously analyses your SEO performance and makes data-driven recommendations for ongoing link building optimisation.
Our reporting and optimisation process includes:
Transparent reporting and ongoing optimisation ensure that our link building efforts continue to deliver measurable results for your business.
At Seven Marketing, we specialise in scaling businesses through the use of expert digital marketing strategies.