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Why Link Building is Crucial for SEO Success

Link building plays a pivotal role in search engine optimisation (SEO) and overall digital marketing success. Search engines like Google use backlinks as a key factor in determining a website’s authority, relevance, and ranking potential. By acquiring high-quality, relevant backlinks from reputable websites, you can: 

Understanding the importance of link building is crucial for any business looking to succeed in the competitive online landscape. A strong backlink profile not only improves your search engine visibility but also builds trust with your audience and potential customers.

Improve search engine rankings for targeted keywords

Increase organic traffic to your website

Boost your domain authority and overall SEO performance

Enhance brand visibility and credibility in your industry

Drive referral traffic from authoritative sites

Establish your brand as a thought leader in your niche

Our Services

Tailored Link Building Services for Your Unique Needs

At Seven Marketing, we offer a wide range of link building services designed to meet your specific SEO goals and business objectives:

Guest Post Placements

Our guest post placement service involves creating high-quality content and securing publication on relevant, authoritative websites in your industry. By contributing valuable content to reputable sites, we help you acquire powerful backlinks, drive referral traffic, and establish your brand as an expert in your field. Our team handles the entire process, from content creation to outreach and publication.

Guest posting allows you to tap into established audiences, showcase your expertise, and build relationships with key players in your industry. We ensure that each guest post is tailored to the host site’s guidelines and audience expectations, maximising the impact of your backlinks.

Resource Link Building

Our team creates valuable resources, such as whitepapers, case studies, infographics, and interactive tools, that naturally attract links from other websites. We promote these resources through targeted outreach, encouraging relevant sites to link back to your content as a helpful resource for their audience. This strategy not only builds high-quality backlinks but also positions your brand as an industry authority.
Resource link building focuses on creating content so valuable that other websites want to link to it naturally. This approach often results in a snowball effect, where initial links lead to increased visibility, which in turn attracts more links over time.

Broken Link Building

We identify broken links on relevant websites and reach out to the site owners, offering your content as a replacement. This mutually beneficial tactic helps website owners improve their user experience while providing you with high-quality backlinks and increased exposure. Our broken link building strategy involves:
Broken link building is an effective way to add value to other websites while gaining authoritative backlinks. It’s a win-win situation that can lead to long-term relationships with webmasters and ongoing link opportunities.

Digital PR and Linkable Asset Creation

We develop newsworthy content and pitch it to journalists and publications in your industry, securing media coverage and high-quality backlinks from authoritative sources. Our Digital PR efforts include:
Digital PR combines traditional public relations tactics with digital marketing strategies to boost your online presence. By securing mentions and links from high-profile publications, you can significantly enhance your brand’s credibility and search engine rankings.

Skyscraper Link Building

Our team identifies popular content in your industry and creates even better, more comprehensive resources. We then reach out to websites linking to the original content, offering our improved version as a superior alternative. This technique helps you acquire high-quality backlinks while providing exceptional value to your target audience.
The Skyscraper Technique is based on the principle that webmasters want to link to the best available content. By creating content that surpasses existing popular resources, you position yourself as the go-to source in your industry.

Link Reclamation

We identify unlinked brand mentions across the web and reach out to website owners to convert these mentions into valuable backlinks. This strategy helps you capitalise on existing brand awareness and secure easy wins for your link building campaign.

Link reclamation is a cost-effective way to boost your backlink profile. It leverages existing mentions of your brand, products, or services to create new link opportunities with minimal effort.

Competitor Link Analysis and Acquisition

Our team analyses your competitors’ backlink profiles to identify high-quality link opportunities. We then develop strategies to acquire similar or better links, helping you outperform your competition in search rankings.

By understanding your competitors’ link building strategies, we can identify gaps in your own backlink profile and target high-value opportunities that have already proven successful in your industry.

Guest Post Placements

Our guest post placement service involves creating high-quality content and securing publication on relevant, authoritative websites in your industry. By contributing valuable content to reputable sites, we help you acquire powerful backlinks, drive referral traffic, and establish your brand as an expert in your field. Our team handles the entire process, from content creation to outreach and publication.

Guest posting allows you to tap into established audiences, showcase your expertise, and build relationships with key players in your industry. We ensure that each guest post is tailored to the host site’s guidelines and audience expectations, maximising the impact of your backlinks.

Broken Link Building

We identify broken links on relevant websites and reach out to the site owners, offering your content as a replacement. This mutually beneficial tactic helps website owners improve their user experience while providing you with high-quality backlinks and increased exposure. Our broken link building strategy involves:
Broken link building is an effective way to add value to other websites while gaining authoritative backlinks. It’s a win-win situation that can lead to long-term relationships with webmasters and ongoing link opportunities.

Resource Link Building

Our team creates valuable resources, such as whitepapers, case studies, infographics, and interactive tools, that naturally attract links from other websites. We promote these resources through targeted outreach, encouraging relevant sites to link back to your content as a helpful resource for their audience. This strategy not only builds high-quality backlinks but also positions your brand as an industry authority.
Resource link building focuses on creating content so valuable that other websites want to link to it naturally. This approach often results in a snowball effect, where initial links lead to increased visibility, which in turn attracts more links over time.

Digital PR and Linkable Asset Creation

We develop newsworthy content and pitch it to journalists and publications in your industry, securing media coverage and high-quality backlinks from authoritative sources. Our Digital PR efforts include:
Digital PR combines traditional public relations tactics with digital marketing strategies to boost your online presence. By securing mentions and links from high-profile publications, you can significantly enhance your brand’s credibility and search engine rankings.

Skyscraper Link Building

Our team identifies popular content in your industry and creates even better, more comprehensive resources. We then reach out to websites linking to the original content, offering our improved version as a superior alternative. This technique helps you acquire high-quality backlinks while providing exceptional value to your target audience.
The Skyscraper Technique is based on the principle that webmasters want to link to the best available content. By creating content that surpasses existing popular resources, you position yourself as the go-to source in your industry.

Link Reclamation

We identify unlinked brand mentions across the web and reach out to website owners to convert these mentions into valuable backlinks. This strategy helps you capitalise on existing brand awareness and secure easy wins for your link building campaign.

Link reclamation is a cost-effective way to boost your backlink profile. It leverages existing mentions of your brand, products, or services to create new link opportunities with minimal effort.

Competitor Link Analysis and Acquisition

Our team analyses your competitors’ backlink profiles to identify high-quality link opportunities. We then develop strategies to acquire similar or better links, helping you outperform your competition in search rankings.

By understanding your competitors’ link building strategies, we can identify gaps in your own backlink profile and target high-value opportunities that have already proven successful in your industry.

Our Comprehensive SEO Link Building Process

Website Audit and Competitor Analysis

We begin by conducting a thorough audit of your website’s current backlink profile and SEO performance. Using tools like Ahrefs, Majestic, and Moz, we analyse your Domain Authority, Domain Rating, and the quality and relevance of your existing backlinks. We also perform a competitive analysis to benchmark your website against industry rivals and identify link building opportunities.

Key metrics we examine include:

This initial audit provides a clear picture of your current SEO standing and helps us identify the most impactful opportunities for improvement.

Strategy Development and Keyword Research

Based on the insights gained from the website audit and competitor analysis, our team develops a customised link building strategy aligned with your SEO goals and target audience. We conduct extensive keyword research using advanced tools to identify relevant, high-traffic keywords that will drive qualified leads to your website.

Our strategy development process includes:

A well-defined strategy ensures that all link building efforts are focused on achieving your specific business goals and maximising ROI.

Content Creation and Optimisation

High-quality, engaging content is the foundation of successful link building. Our content creation team crafts compelling blog posts, infographics, and other linkable assets that provide value to your target audience and naturally attract backlinks. We optimise your content for relevant keywords, ensuring that it ranks well in search results and drives organic traffic.

Our content creation process involves:

By creating content that resonates with your audience and aligns with your link building goals, we increase the likelihood of acquiring high-quality, relevant backlinks.

Manual Outreach and Link Prospecting

Our link building experts employ manual outreach techniques to identify link building opportunities on relevant, high-authority websites. We prospect for guest post placements, broken link replacement, resource link building, and other tactics to acquire valuable backlinks. Our personalised approach to outreach ensures high response rates and successful link placements.

Key outreach strategies include:

Manual outreach allows us to secure high-quality links that automated tools or mass outreach campaigns simply can’t achieve.

Link Acquisition and Monitoring

Once we secure link building opportunities, our team works diligently to acquire high-quality backlinks from reputable websites. We monitor your backlink profile using tools like Google Search Console and Ahrefs to ensure that your links remain active and continue to drive referral traffic and SEO value.

Our link acquisition process includes:

Continuous monitoring allows us to maintain the health of your backlink profile and quickly address any issues that may arise.

Reporting and Continuous Optimisation

We provide regular, detailed reports on your link building progress, including the number and quality of links acquired, improvements in search engine rankings, and increases in organic traffic. Our team continuously analyses your SEO performance and makes data-driven recommendations for ongoing link building optimisation.

Our reporting and optimisation process includes:

Transparent reporting and ongoing optimisation ensure that our link building efforts continue to deliver measurable results for your business.

Ready to Accelerate Your Growth?

Don’t settle for fragmented digital marketing efforts. Partner with us and experience the power of a comprehensive, integrated approach to online success. Contact us today to learn more about our Growth Partner service and how it can transform your business.