Manchester SEO Agency

An SEO Agency with experience in growing Manchester businesses

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Why Choose Seven Marketing for Your SEO Services

SEO, or Search Engine Optimisation, is the process of making your website more user-friendly and search-engine friendly so that it appears prominently in search results. By optimising your website, you can make it more visible for relevant searches, increasing its chances of appearing at the top of search engine results pages (SERPs). The more visible your website is, the more likely it is to attract potential customers.

Various techniques, such as SEO strategy, SEO content creation, digital PR marketing, and technical SEO, are employed to enhance visibility and attract quality traffic to your site. Additionally, Google frequently updates its algorithms, so you need a reliable SEO agency like Seven Marketing. If issues arise, we’re ready to swiftly address and adapt to ensure your website maintains its optimal performance.

Seven Marketing is not an average SEO agency. We won’t confuse you with technical jargon, keep you in the dark, or make false promises of ranking number one for random keywords.
Our SEO services are tailored to you and your business. We work with your team to develop an organic search strategy with a strong return on investment (ROI). Transparency is our commitment. Our SEO experts are dedicated to researching and developing customised SEO strategies to increase traffic and improve your search engine rankings!

Industry Experience

Our SEO agency and its experts are equipped with experience, dedication, and essential skills to ensure your SEO success. Our specialists use data-driven SEO tactics to ensure that major search engines recognise your website's relevance to your specific search terms. Choosing our team provides the capability and proficiency needed to achieve your goals.

Performance Reporting

Seven Marketing is a data-driven agency that values complete transparency. We provide easy-to-understand monthly reports to our partners, allowing you to assess and compare your SEO performance with sales metrics.

Sustainable, Long-Term Results

SEO is a lasting investment. Unlike paid advertising, which generates traffic only during ongoing campaigns, SEO ensures consistent growth in organic traffic. It's a sustainable and budget-friendly channel for lasting results.

Holistic Digital Performance

SEO requires more than just targeting keywords and gaining links. We integrate SEO into your digital strategy, providing benefits that go beyond search rankings. Our continuous efforts to optimise site speed and core web metrics have helped multiple clients increase user experience and conversion rates across their websites and other marketing channels.

Why SEO Matters

Cost-Effective Leads
SEO generates 57% more leads than any other marketing initiative, making it a cost-effective powerhouse for businesses.
Local Influence
72% of consumers doing a local search visit a store within five miles, underlining the importance of local SEO for foot traffic.
Trust and Credibility
80% of people prefer organic listings over paid results.
Conversion Power
SEO leads boast a 14.6% close rate, significantly outperforming the 1.7% close rate of outbound leads.

Our Step-by-Step Approach to SEO

Initial Audit

We begin with a comprehensive audit of your website, assessing factors like indexing, website crawlability, website structure, and user experience using tools like Google Analytics, Google Search Console, SEMrush, aHrefs, and ScreamingFrog. If you’re not on Google Search Console or Google Analytics, we’ll get you set up. We don’t just analyse your site; we also check out what your competitors are up to for a competitive edge. This audit helps identify any issues that may hinder your site’s performance and provides a solid foundation for our SEO campaign.
This initial audit provides a clear picture of your current SEO standing and helps us identify the most impactful opportunities for improvement.

Keyword Research

Our team undergoes thorough research, discussion, and analysis to select the most relevant and effective keywords for your business. We focus on keywords that not only have high search volumes but are also likely to generate meaningful traffic and results.

On-Page Optimisation

On-page optimisation is like a direct tune-up for your website’s engine. Our team optimises all on-page elements, including content, technical SEO, internal linking, and website design. We focus on the easy wins, optimising meta descriptions and titles, and building the internal link structure. If there are immediate user experience issues like slow page speed, we tackle them quickly.

Content Optimisation

Content isn’t just the visible text and images on your website; it extends to every part, even the initially invisible ones. We scrutinise every detail of your content to boost visibility. Great content is the heart of your inbound marketing strategy. Whether it’s blogs, ebooks, or infographics, we help you make a lasting impact when visitors land on your site, positioning your business as an authority.

Link Building

Building quality backlinks is a time-tested strategy. In the past, it was about quantity, but now it’s about quality. We craft a unique link-building strategy tailored to each client using a bespoke MML model based on competitor analysis. Our approach avoids spammy links. We focus on acquiring backlinks from reputable sites relevant to your industry, not just those with a high Domain Authority (DA).

Conversion Rate Optimisation (CRO)

We analyse and optimise your website for better conversion rates. This involves assessing factors like load speed, layout, and overall user experience. At Seven Marketing, we scrutinise every aspect of your website to enhance your conversion rate. Collaborating with your developer and provider, we suggest changes to optimise your conversion rate. Improving your overall conversion rate is a valuable part of our SEO strategy, and we’re committed to maximising its potential for your website’s success.

Monitoring and Adaptation

We continuously monitor your website’s performance, search engine algorithms, and industry trends. Based on ongoing analysis and the evolving landscape of SEO, we adapt and refine our strategy.

Reporting

We keep you in the loop with easy-to-understand reports at agreed-upon intervals, including key metrics, improvements, and areas for further optimisation. There is no technical jargon here – our goal is transparency. We want you to see the results clearly and understand the effort we’re putting in to achieve them.

This step-by-step approach ensures a holistic and results-driven SEO strategy tailored to the unique needs of your business.

Our Services

Our Manchester SEO Services

Whether your business is B2C or B2B, with or without e-commerce, our SEO services cover everything you need. We have the tools to increase your brand’s profitability and search engine visibility. No online industry is too niche for us to conquer.

Here’s a sneak peek into the transformative solutions our organic team can offer:

On-Page SEO

On-page SEO is like tuning your website, improving its visible elements and the behind-the-scenes setup. We strictly adhere to Google’s guidelines, using only “White-hat” onsite SEO strategies. Google now considers factors that influence a user’s decision to click on your site, making on-page optimisation essential for aligning with these user-centric ranking criteria.

Off-Page SEO

Off-page SEO, or Link Building, focuses on boosting your website’s online presence, a key factor in search engine rankings. The more high-quality backlinks you have, especially from reputable sites, the better your website performs in search results. We offer outreach services to secure these valuable backlinks from websites with high domain authority, enhancing your website’s visibility.

Technical SEO

Technical SEO is about laying the foundations for optimising keywords or phrases. We focus on elements away from your website’s content. It is required to determine the efficiency and optimisation of your website’s indexing and crawling phases.

Mobile SEO

According to Sistrix, 64% of searches are conducted on mobile devices such as phones and tablets. With three out of every five people tapping instead of typing into Google, mobile SEO is significant. Before considering desktop optimisation, every industry should prioritise a mobile-first online presence, ensuring that the site runs well on mobile devices. This is especially important in industries such as food and beverage.

Local SEO

Local SEO is a powerful strategy to attract traffic from your local area to your website. It doesn’t matter if your business is well-established or just starting; if Google recognises your site as local and relevant to users, you can achieve significant results. For example, our agency, located in the northwest of the UK, strives to rank higher for terms like Manchester SEO, SEO Manchester, SEO Agency Manchester, and broader terms like SEO Agency.

By writing and optimising key areas of your site for locally focused search phrases, you help Google understand your significance for local searchers. Additionally, local SEO can be a cost-effective solution as budgets are focused on a specific area, not the entire nation.

Conversion Rate Optimisation (CRO)

Conversion rate optimisation (CRO) involves fine-tuning your website based on visitors’ behaviour, aiming to get conversions. By analysing data, we create strategies to increase the number of visitors who take desired actions on your site. Our CRO services are closely aligned with our ecommerce SEO services, especially for online retailers.

Frequently Asked Questions

How long does it take to see results with Seven Marketing's SEO services?
Results vary based on factors like competition and budget. Typically, positive outcomes are seen within 3 to 6 months. We emphasise consistency and offer customised strategies for different budgets and goals.
SEO is an ongoing process for long-term success. It involves continuous efforts to establish your website as a trusted source and achieve sustainable growth.
SEO builds trust, enhances authority, and increases influence within your industry. These factors contribute to improved website ranking, increased traffic, and higher revenue.
Both PPC (Pay-Per-Click) and SEO offer unique benefits. SEO is ideal for long-term brand awareness, while PPC can provide quick sales boosts. The choice depends on your specific goals.

Seven Marketing provides a personalised and transparent approach to SEO. Our team of experts combines creative and analytical skills to ensure your business receives a comprehensive and effective SEO strategy.

Contact Us

Let’s have a chat about your performance goals. Whether you’re a local business or aiming for global recognition, Seven Marketing is your strategic partner for SEO success.