Lead Generation PPC
Paid campaigns built around pipeline, not form fills
Most lead-gen PPC accounts optimise to whatever the ad platform's conversion goal says — which is often 'someone filled in a form'. We optimise to what actually matters: qualified leads your sales team wants, tracked through to closed revenue where possible.
- Google, Microsoft, Meta and LinkedIn run as one programme
- CRM-integrated so you see qualified leads, not just form fills
- Lead quality feedback loop baked into the optimisation
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What We Run
Google Search
The bread and butter of lead-gen PPC. Tight match-type management, proper negative keywords, and search term reviews that cut waste rather than racking up impressions.
Microsoft Ads
Significantly cheaper CPCs, older and more B2B audience, and often 20-30% of the volume of Google at half the cost. We run it as a parallel channel, not an afterthought.
Expensive per click but unbeatable for targeting by job title, company size and industry. We use LinkedIn where the lifetime value justifies the cost — usually mid-market B2B and enterprise.
Meta Lead Ads
For high-ticket consumer services (finance, home improvement, private medical) and certain B2B audiences. Form fills are cheap, so lead qualification is everything.
Landing Pages
Purpose-built landing pages for each campaign, tuned for conversion and wired into your CRM. Generic 'contact us' pages kill campaign performance.
Call Tracking
For services where phone enquiries matter more than web forms, we set up dynamic call tracking so phone leads are attributed back to the campaign and keyword.
Our Process
Commercial Discovery
We start with your average deal size, lead-to-close rate and target cost per acquisition. That determines realistic cost-per-lead targets across channels.
Tracking & CRM Setup
Before we spend a pound, we make sure conversion tracking and CRM attribution are correct. Anything less and the whole programme is flying blind.
Build & Launch
Campaigns, landing pages, ad copy and creative. Launched with conservative budgets and scaled as the data validates them.
Lead Quality Loop
We close the loop between the ads and your sales team. Which campaigns produce leads that actually close? That becomes the optimisation signal.
Where This Works Best
B2B Services
Consultancy, SaaS, professional services, agencies, recruitment. Clear ICPs and high deal values make PPC lead gen economic even at £100+ per lead.
High-Ticket Consumer
Finance, solar, home improvement, private medical, luxury travel. Anywhere a single sale is worth four figures or more.
Automotive Services
Detailers, wrap and PPF shops, dealerships, finance brokers and refurbishment specialists. High-intent local search with call tracking is often the fastest ROI on the programme.
Ready to grow?
Book a free discovery call and let’s discuss how we can scale your business.