E-commerce PPC
Profitable paid search and social for online stores
Most ecommerce ad accounts are leaking money through bad feed data, overlapping campaigns and Performance Max setups that hide the underlying numbers. We audit, restructure and scale e-commerce PPC to hit real ROAS targets — not just volume.
- Google Shopping, Search, Performance Max and Meta run as one programme
- Feed optimisation baked in — clean data is 50% of the battle
- Reporting tied to net profit, not just ROAS
Book a free consultation
What We Run
Google Shopping
Standard Shopping and Performance Max campaigns with proper product segmentation by margin, bestseller status and new-in. We don't lump everything into one PMax campaign and hope for the best.
Feed Optimisation
Titles, descriptions, categories, custom labels, sale prices and GTINs. Most ecommerce PPC problems are feed problems. We fix the feed first.
Search Campaigns
High-intent keyword search alongside Shopping to capture people who know exactly what they want. Tight negative keywords, proper match-type management.
Meta & Paid Social
Facebook, Instagram and TikTok for prospecting, brand awareness and retargeting. Product feed ads that pull live pricing and stock.
Dynamic Remarketing
Re-engaging cart abandoners and product viewers with the actual products they looked at. Incremental revenue that usually pays for the rest of the programme.
Landing Page & Product Testing
Ads are only half the equation. We test landing pages, collection pages and PDPs to get more revenue out of the clicks you're already buying.
Our Process
Account & Feed Audit
Full audit of your current accounts, feed health, tracking and conversion setup. Identifies where the wasted spend is and the quick wins.
Restructure & Forecast
We restructure the account around margin and intent, agree ROAS and CPA targets, and forecast realistic volume at different budget levels.
Launch & Optimise
Daily management through the first two weeks, then ongoing bid, creative and feed optimisation with weekly reviews.
Scale
Once the numbers work at one budget level, we scale up carefully. No vanity scaling that torches ROAS.
Who This Is For
Established Stores
You're already doing £20k+ a month in PPC and either plateaued or seeing ROAS slide. We audit, restructure and rebuild the programme.
Stores Launching Paid
You've got organic traction and want to turn paid on properly. We build from scratch with realistic forecasts and margin-aware bidding.
Leaving Another Agency
You're stuck with an agency that won't show you how they spend your budget. We take over cleanly — you keep the accounts either way.
Ready to grow?
Book a free discovery call and let’s discuss how we can scale your business.