Cold Email Agency
Pipeline-filling B2B outreach that actually lands in the inbox
Done properly, cold email is still one of the most cost-effective ways to fill a B2B pipeline. Done badly, it burns domains, damages your brand and wastes months of your sales team's time. We've run enough outreach to know the difference.
- Cost-effective lead generation with a low cost per booked meeting
- Highly targeted outreach built around your ideal customer profile
- Scalable, automated infrastructure with deliverability baked in
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Why Clients Choose Us for Cold Email
We build cold email systems from the ground up — dedicated sending domains, warmed-up inboxes, tight ICP research, and copy that sounds like a human wrote it. No spray and pray, no scraped lists, no gimmicks. Just a repeatable way to put your offer in front of the right people and book meetings.
Seven Marketing runs cold email the same way we run every channel: transparently. You see the accounts, the sequences, the reply rates, and the booked meetings. When something isn't working, we tell you and we fix it.
Our Approach
Deliverability First
Most cold email campaigns fail before they're read. We set up dedicated domains, warm them properly, monitor inbox placement and keep your sender reputation clean. Your primary domain stays protected and your messages actually reach the inbox.
ICP-Led Targeting
We don't buy bulk lists. We define your ideal customer profile with you, then build and verify a targeted prospect list that matches it — firmographics, role, seniority and intent signals where available.
Human-Sounding Copy
Our copy is written to sound like it came from a person, not a template. We test angles, subject lines and follow-up sequences against your market and lean into what's actually landing replies.
Pipeline-Led Reporting
Reply rates are a vanity metric on their own. We report on booked meetings, positive reply rates and pipeline generated — the numbers that actually connect cold email to revenue.
Our Process
Strategy & ICP
We define the ideal customer profile with you, agree the offer and positioning, and set realistic targets for meetings and pipeline.
Infrastructure
Dedicated sending domains, inbox warm-up, SPF/DKIM/DMARC, and monitoring tools. Takes 2-4 weeks before the first campaign goes live — we won't shortcut this.
List Build
Targeted prospect list built against your ICP, verified for deliverability, and segmented for personalisation.
Copy & Sequences
Multi-step sequences written in your voice, with A/B-tested subject lines and angles. Initial email plus 2-3 follow-ups.
Launch & Reply Management
Campaigns run with daily send volume limits to protect reputation. Replies are monitored and handed off to your sales team warm.
Report & Iterate
Weekly metrics — sends, opens, replies, positive replies, meetings — and monthly strategy reviews to iterate on what's working.
Where This Works
B2B Services
Agencies, consultancies, SaaS, recruitment, professional services. Anywhere with a clear ICP and a £5k+ deal size.
High-Ticket Offers
Enterprise software, niche consultancy, specialist services. The higher the deal value, the more economic cold email becomes.
Launching New Products
Cold email is the fastest way to test a new offer with a targeted audience before committing to broader channels.
Ready to grow?
Book a free discovery call and let’s discuss how we can scale your business.